Kraków, Poland-based Digital First AI, a martech startup, announced on Monday that it has secured $3.8M (approximately €3.5M) in a fresh funding round led by 4growth VC.
Other investors, including Plug&Play and Sher Ventures (USA), Hub71 (UAE), and the owners of creative agency McCANN Poland, founders of 45Avenue Group, also participated.
Fund utlisation
The funding will help the Polish company enhance its AI-powered platform, which automates the creation of marketing strategies for online campaigns.
This investment will also bolster the company’s international presence and facilitate the deployment of its solutions for large enterprises and corporations.
“The investment from the owners of McCANN Poland underscores the potential of our solution, which aligns with global marketing trends in AI. This strategic partnership with one of the world’s most awarded creative agencies will enable us to expand our offerings for large corporations and reach top global brands, starting with clients and agencies of McCANN Worldgroup. The involvement of international investment funds in this round reflects confidence in our global ambitions,” says Rafał Tromczyński, co-founder and CEO of Digital First AI (DF.AI).
Digital First AI: Delivers personalised marketing strategy
Digital First AI was founded by Rafał Tromczyński (CEO), Grzegorz Gracz (CIO), and Michał Tokarski.
The company offers SaaS (software-as-a-service) solutions that leverage AI to select marketing strategies and create advertising content, thereby saving time and optimising budgets.
The company’s current solutions are a big step toward fully autonomous marketing, where AI handles online advertising campaigns without human intervention.
The DF.AI platform is capable of performing advanced tasks using data from any company in any format.
The data is stored securely, allowing the system to continuously expand its knowledge through real-time research, competitive analysis, social listening, and global trend tracking.
With this structured information, Digital First AI can handle complex tasks such as creating and introducing new products to different markets and executing associated advertising campaigns.
The company plans to launch an enterprise solution for large corporations by the end of the third quarter of 2024. Initial “proof of concept” projects with international partners are already underway.
Digital First AI now has offices in Poland, the USA, and the UAE.
The startup has participated in the Hub71 and Flat6Labs accelerators in Abu Dhabi, and one of its strategic partners is the American unicorn Semrush.
During the pre-seed stage, the company was backed by InnoVenture (Poland) and Flat6Labs (UAE).
The investor
4Growth Venture Capital is a venture capital investment firm that aims to invest in the technology sector.
“We invested in Digital First AI due to the innovative nature of its marketing campaign automation product, which fits perfectly into the current AI revolution. The scaling potential is immense. The motivated and dynamic team, with extensive industry experience, understands the market’s needs well. The company has been global from the outset, serving clients from 60 countries. Moreover, the strategic partnership with McCANN Poland and the involvement of renowned international investors strengthen Digital First AI’s position,” says Marcin Jaszczuk, Managing Partner at 4growth VC.
McCANN Poland is an affiliate of McCANN Worldgroup, part of the Interpublic Group, a global creative solutions company. Its mission is to help brands play a meaningful role in people’s lives worldwide.
“The investment in DF.AI, which uses AI to enhance marketing effectiveness, has the potential to achieve the business goals of our clients and agencies within our global structure. The solution designed for large corporations will first be offered to McCANN Worldgroup agencies and clients, including some of the world’s largest brands and leading
creative agencies on every continent,” says Wojciech Borowski, Group CEO of McCANN Poland and Co-Founder of 45Avenue Group.