Northbridge Insurance announced its partnership with SmartWay to help carriers better understand sustainable freight transport.
Offered by Natural Resources Canada, SmartWay is a free and voluntary program that helps businesses move goods more efficiently while reducing fuel costs and environmental impact.
Through this partnership, Northbridge’s transportation customers — such as carriers, freight shippers, and logistics companies — can access tools, training and other resources for free.
The tools will help them better understand how adopting green freight practices can help improve their fuel efficiency, reduce their environmental impact, strengthen their reputation, and better position their businesses for the future, the company said in a news release.
“We know green freight considerations are becoming increasingly top of mind for carriers, but many fleets don’t know where to start,” said Brian Mather, vice-president of national transportation and logistics at Northbridge Insurance. “With our SmartWay partnership, we’re able to support our customers as they look to better understand green freight benefits and adopt more sustainable operational practices.”