MUMBAI Centre Court Capital (CCC), an investment firm backed by Sajjan Jindal Family Trust, specializing sports tech and gaming has led a Series A investment round for Quidich Innovation Labs. Quidich is a sports broadcasting technology company founded by Rahat kulshreshtha & Gaurav Mehta. The company has focused exclusively on cricket since 2019.
Quidich will use the new capital to expand its reach and enhance its technology stack. It will also expand into new sports and geographical areas. The company, which is known for its advanced camera system, computer vision and augmented reality, aims to elevate the live sports broadcasts.
The funding will propel Quidich further into the sports media right market, which is currently valued at $56 Billion, and projected to reach $114 Billion by 2030. Quidich has formed strong partnerships with major sporting entities, such as the Board of Control for Cricket in India, the International Cricket Council, and global broadcasters, like Sky Sports Sunset+Vine Channel 7, SuperSport, and SuperSport.
“As the sports broadcasting technology undergoes a transformation across the sector, broadcasters and leagues search for partners who can guide them into a brand new era.” Quidich’s unwavering commitment and dedication to quality, as demonstrated by their constant pursuit of excellence in cricket, positions them as leaders for this transition, said Ghouse, CCC’s General Partner.
This Series A funding is in line with CCC’s strategic focus on Sports Technology, and complements its initial investment into Stupa Sports Analytics.
Founded in April by Mustafa Ghouse (former chief executive of JSW Sports, Asian Games bronze medalist), CCC has quickly established itself as a major player in the sports technology venture capital space. Ghouse stated in a recent interview that the fund has evaluated over 350 potential investors and is currently in detailed discussions with 10 of them.
Quidich’s newest product, HypeReality (developed in collaboration with ICC), is poised revolutionize fan engagement. HypeReality, which leverages the technological expertise of both parties, aims to transform spectator experience by bringing ICC Men’s T20 World Cup atmosphere directly into homes around the world through Apple Vision Pro’s latest immersive content.
“We are delighted to have Centre Court Capital on board as investors. Beyond crucial funding, they bring a sporting legacy and a shared faith in the transformative powers of technology in sport. We are united by our goal of redefining the global sports viewing and are confident that Centre Court Capital will help us achieve it.
CCC is a 350 crore rupee fund backed prominent investors such as JSW, Small Industries Development Bank of India, Premji Invest and USK Capital. Other major corporate sports investors include GMR Sports and SG Sports.
3.6 Crore Indians visited us in a single session, making us India’s most popular platform for General Election Results. Here you can find the latest updates!
Published: 20 Jun 2024, 11:14 AM IST