FORT COLLINS – Innosphere Ventures Fund invested $3 million in a seed funding round of Nickelytics LLC. The company, which is based in Tampa (Florida), has been around for six years and specializes in digital and out-of home advertising.
John Smith, general partner at Innosphere Ventures Fund told BizWest Tuesday that the fund had partnered with The Players Co. to invest in the seed round. Smith and Tom Zheng (Players’ co-founder/CEO) will join Nickelytics board of directors as part of this transaction.
Affiliated with Fort Collins-based technology incubator Innosphere Ventures, the venture-capital fund specializes in early-stage investments for companies that are driving innovation in the business-to-business, software-as-a-solution, cleantech and medtech sectors.
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Centerra is a popular destination for people in Northern Colorado. They can shop, eat, or watch a movie. It’s a popular location for corporate offices. It has also been recognized as the top-selling new home community in the region.
Nickelytics provides advertising solutions to brands and agencies through car wraps. Nickelytics partners with mobility brands to connect them to new revenue sources, deliver ad creatives, and measure return on investment.
Smith said, “They have a unique approach to OOH marketing and the SaaS provides the analytics that show how these ads perform.”
Smith said that the company is focusing on mobility advertising, such as placing ads on robots delivering packages in cities or on university campuses. They may also wrap ride-share vehicles with an advertisement.
He said that since Uber and Lyft drivers have their own vehicles, Nickelytics does not contract with ride-share companies, but directly with the drivers.
Smith, the customer who places ads, said that “you can see, through their software how effective your ad campaigns are and how effective ROI has been.”
Judah Longgrear said in a prepared press release that “securing an investment from Innosphere Ventures represents a pivotal moment” for Nickelytics. John Smith and his team are a successful and experienced operator and investor. We are excited to work with them. Their expertise and strategic insights will be instrumental in helping to scale and better service our customers.”
T72 Club Inc., a Texas-based venture capital firm, acquired Nickelytics in August last year.