Ani.VC has launched an early-stage venture fund for pet product and service innovations. Based in Miami and New York, the fund plans to deploy $35 million over the next three years nationally and internationally.
Take note, pet parents and pet-related startups. Ani.VC is focused on the $540+ billion pet and animal health market, including veterinary health, therapeutics and technologies, nutrition and consumables, and pet longevity. Pet spending in the US alone is predicted to grow to $195.6 billion by 2030 and represents one of the largest consumer spending categories. More than two-thirds of American households own pets, and in 2024 they spent an average of $1,733 on their furry friend.
Ani.VC plans to invest in seed to Series A deals. Its inaugural investment is DOG PPL, a canine social club expanding from its base in Los Angeles to New York City soon. DOG PPL prioritizes dog and human health, vetting their canine members’ shot and vaccination status as well as temperament. Upon acceptance, the dogs and their humans can enjoy an off-leash experience inclusive of a lounge, Wi-Fi, kitchen/bar, and trained “Rufferees” who help keep all members safe.
“Our pets are part of the family. And since humans already have access to modern telemedicine and testing, wellbeing-oriented social clubs, and longevity-focused care, among many other advancements, their animal family members should too,” said Garri Zmudze, the Miami Beach-based co-founder of Ani.VC, in a statement. “Alongside DOG PPL, the investments Ani.VC will make across the pet industry will meet this singular goal to elevate the lives of pets and pet parents.”
The fund was founded in 2024 by Zmudze, a veteran longevity and biotech investor, and Warren Rickard, former Head of Strategy at Basepaws, a cat-focused genetics company that successfully exited to Zoetis. Julie Liu, a healthcare and tech investor, is a partner.
A key priority area for the fund will be on animal longevity and bringing the elements of human longevity such as earlier and more precise diagnostics, new drugs/therapeutics for hard-to-treat diseases and aging to pet care.
The fund will also aim to invest in digital solutions for treating and monitoring pet health as well as connecting the pet ecosystem with marketplaces for pet sitters, groomers, secue organizations and others. It is also interested in pet nutrition innovations and diagnostics.
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