Elly Analytics, a Palo Alto, CA-based martech startup developing a marketing analytics platform, raised $1M in Seed funding.
The round was led by Altair Capital and PTV Ventures with participation from angel investors.
The company intends to use the funds to accelerate the development of its marketing analytics platform.
Led by CEO Seva Ustinov, Elly Analytics integrates first-party data from all marketing channels, applying advanced attribution models to accurately measure their impact, and delivering data-driven insights through PowerBI dashboards. Using these insights, businesses can optimize and scale their ad spend, leading to an increase in ad-driven revenue, and gross profit and a reduction in customer acquisition costs.
The company targets a diverse range of industries, including subscriptions, healthcare, home services, loans, and other businesses with multi-touch sales cycles or long cohorts.
FinSMEs
22/07/2024