• His past investment experience includes Reformation, Hu Products, Refinery29, True Botanicals, Versed and Beekeeper’s Naturals
• Based in New York, Los Angeles and San Francisco, Greycroft is a seed-to-growth VC firm
• Greycroft targets companies across intelligent consumer and enterprise applications, AI infrastructure, sustainability, and consumer products

Greycroft has hired Brian Bustamante-Nicholson as its newest partner, according to an announcement on the VC firm’s site.

In his new role, Bustamante-Nicholson will focus on investing in consumer brands investing alongside co-founder & managing partner Dana Settle and partner Katherine Power.

His past investment experience includes Reformation, Hu Products, Refinery29, True Botanicals, Versed and Beekeeper’s Naturals.

On investing in the consumer sector, Bustamante-Nicholson said in a brief Q&A on Greycroft’s site, “I’m very optimistic about brands that are crafting unique in-person experiences for consumers. I’m excited about the innovation I’m seeing in upcoming branded consumer experiences, which encompasses everything from experiential marketing and events designed to engage communities to new concepts in dining and entertainment.”

Based in New York, Los Angeles and San Francisco, Greycroft is a seed-to-growth VC firm. Greycroft targets companies across intelligent consumer and enterprise applications, AI infrastructure, sustainability, and consumer products.