Caleb Williams demonstrates that he has the right priorities with his new investment firm

Caleb Williams, Chicago Bears ‘s phenom, is as impressive off the field as on.

Williams announced earlier this week via a press release, that he was launching a company named 888 Midas, to handle his future investment in “private equity venture capital and real property.”

Williams stated that he always intended to be both an athlete and businessman. He also noted that the avalanche business opportunities available can distract athletes from their career.

“To avoid the possibility of distraction, it was very important to me that I immediately set up an operation with trusted, established partners and advisors who I have known for many years.”

Williams appears to be leaving his business to a group of advisors from the real estate and equity worlds. Ross Walker is one of them. He’s the co-founder and managing director of Hawkins Way Capital. They began working with Williams in 2022, when he was a sophomore student at USC.

Lee Wolff is another former co-owner of the Oakland Athletics.

Williams’ father Carl has a background as a commercial real estate agent and has played a major role in Caleb’s career. There are reports that Carl was the one who initiated talks to allow Caleb to have equity in his future NFL franchise during the draft.

Caleb Williams has also made a lot of money off the field. He earned about $10 million between his two last seasons at USC in NIL and endorsements. If he is the type of player we expect, he would be able to put up legendary numbers in Chicago.

Williams’ apparent priority for football is the most important thing to note in this situation. He has (ostensibly), let his advisors run the investment company and waited until after the mandatory minicamp before announcing his new venture.

Williams, who is about to enter his first NFL season, is doing and saying all the right things.

It’s a good idea to earn passive income while he’s still a few years from being able command a contract similar to Trevor Lawrence’s 5-year, $275-million deal.

Soon, there will be more. And hopefully, all that cash will come with some hardware too.