Spectra Premium has inked a partnership with sales agency Specialty Sales & Marketing (SS&M) to enhance its customer support across Canada.

SS&M brings a team of more than 25 professionals across Canada, who it claims offer “extensive expertise and a deep understanding of the Canadian automotive and heavy-duty aftermarket.”

“Our partnership with SS&M ensures that our customers continue to receive the high level of service and support they expect from Spectra Premium,” said Erich Schmidt, senior director of sales – North American aftermarket. “By combining our strengths, we are well-positioned to provide even greater value and enhanced service across Canada.”

Spectra said it will, in the coming weeks, introduce the market to the SS&M reps who will represent its brands.