Shell Rotella has opened registration for the 43rd Annual SuperRigs truck beauty contest, set to take place May 29–31 at the Atlanta Motor Speedway in Hampton, Ga.

The three-day event brings together working show trucks from across the U.S. and Canada, competing for more than $25,000 in cash and prizes—and a spot in the 2026 Shell Rotella SuperRigs calendar.

Pre-registration is encouraged to secure a designated parking space and preferred judging time. Final judging schedules will be confirmed by Shell Rotella representatives.

This year’s venue—just south of downtown Atlanta—offers easy access via U.S. Highways 19 and 41. The event will feature the traditional judging competition along with live entertainment, a truck lights contest, fireworks display, and a truck parade. The event is free to attend and open to drivers, their families, and the local community.

Twelve winning trucks will be selected to be featured in the 2026 Shell Rotella SuperRigs calendar.

More information and registration details are available on the Shell Rotella website.